Stop Guessing Your Worth.

Generate data-backed rate cards for UGC, content creation, and influencer partnerships instantly.

1 Content & Expenses
2 Brand Niche
3 Creator Level
Best for creators building their initial portfolio.
4 Project Conditions
Organic Usage Where will the video live?
Turnaround Time
Standard
7 Days
Expedited
3-4 Days (+25%)
RUSH
48 Hours (+50%)
Raw Footage Ownership +50% Fee
Exclusivity (Industry) +100% Fee
5 Paid Media Rights
Paid Ads (Dark Posting - Ads Manager)
Paid Ads (30 Days) +30%
Paid Ads (90 Days) +50%
Paid Ads (1 Year) +100%
Perpetual Buyout +300%
Whitelisting (Spark Ads - Boost My Post)
Whitelisting (30 Days) Multipliers Apply
Whitelisting (90 Days) Multipliers Apply
Whitelisting (1 Year) Multipliers Apply
ESTIMATED TOTAL
$0 – $0
Manual Adjustment:
$
Based on 32k+ data points matching your specific niche & experience. Contribute Your Rate

Unlock detailed cost breakdown & formal PDF quote.

**Estimates are for reference. Discounts applied automatically if selected.
Range $0 - $0

The Ultimate Guide to UGC Pricing & Negotiation

Pricing your creativity is both an art and a science. FairUGC removes the guesswork by leveraging real-time market data from thousands of successful creator deals. Whether you are pitching your first video or negotiating a five-figure retainer, this guide will empower you to charge what you are worth. Dive into the details below to master your rate card.

What Can FairUGC Do For You?

FairUGC is more than just a calculator; it is a full-stack negotiation assistant designed to help you close deals faster and at higher rates.


Calculate Fair Rates

Instantly generate data-backed estimates based on your specific niche, experience level, and deliverables. Our algorithm accounts for hidden variables like complexity and industry demand.


Generate Pitches

Writer's block? Create professional, persuasive email pitches tailored to your calculated rate with one click. Choose from different tones: Professional, Casual, or Bold.


Download Quotes

Stop sending rates in plain text. Export a branded, itemized PDF quote (Scope of Work) to send directly to clients. It looks professional and speeds up approval.

User Guide: How to Build a Perfect Quote

Follow this 4-step workflow to ensure you never undercharge again:

Step 1

Define Deliverables

Start by adding the core assets. Are you making a video? Taking photos? Writing a script?

Pro Tip: Itemize everything. Instead of "$500 for a video," list "1x Video ($200) + 1x Script ($50) + 2x Hooks ($100)." Clients approve itemized costs faster.
Step 2

Set Your Baseline

Select your Brand Niche and Experience Level. These adjust the base price globally.

Why? A tech brand selling a $2k laptop has a higher LTV than a $10 scrunchie brand. Don't charge "fashion rates" to a "finance client."

Step 3

Add Usage & Rights

This is where the profit is. Ask: "Will you run this as a paid ad?"

If yes, select "Paid Ads" usage. If they want raw files to edit later, check "Raw Files." These premium add-ons increase total value without extra work hours.

Step 4

Generate & Negotiate

Click "Generate Pitch" for an email or "Download PDF" for a formal quote.

Strategy: If a client says it's too high, remove items (like hook variations or usage duration) rather than lowering your rate. Maintain your value.
Common Scenarios: How to Price Specific Deals

Not sure how to structure your deal? Here are the most common packages successful creators sell:

The "Standard Tester" Package

Context: A brand wants to test UGC ads on TikTok/Reels for the first time. They need one solid concept but want to A/B test the opening hook to see what stops the scroll.

Calculator Setup:
  • Add 1x UGC Video (Vertical).
  • Under the item options, set "Hook Variations" to 2 (Total 3 hooks: 1 main + 2 alts).
  • Select Paid Ads (30 or 90 Days) in the Usage Rights section.
  • Result: A high-value package that maximizes their ad spend efficiency.

The Content Bank Bundle

Context: A brand needs fresh content for their organic social feed (Instagram grid, Pinterest, TikTok organic) for a month. They don't plan to run ads yet.

Calculator Setup:
  • Add 4x UGC Video (Vertical).
  • Add 5x UGC Photo (for their grid/website).
  • Set Usage to None (Organic rights are usually included in base).
  • Ensure "Apply Bundle Discounts" is ON.
  • Result: A bulk content deal that provides volume at a slightly discounted rate per asset.

The Monthly Retainer

Context: You've worked with a brand once, they loved it, and now you want to lock in recurring revenue. You offer to become a long-term partner.

Calculator Setup:
  • Build your monthly deliverable package (e.g., 4 Videos + 2 Photos).
  • Toggle "Monthly Retainer Mode" at the top of the calculator.
  • Set duration to 3 Months (or 6).
  • Result: The tool calculates the total contract value and automatically applies a "Long Term Partner" discount (usually 10-15%) to incentivize the commitment.
Calculator Fields Definitions
Item / Field Description
Monthly Retainer Mode A dedicated toggle for long-term partnerships. Activating this calculates the total value for a multi-month contract (3+ months) and automatically applies a recurring partnership discount (typically 10-15%) to incentivize the brand to commit.
Add Content The primary action to build your quote. Use this to add deliverables like Videos, Photos, or Scripting services to your list.
Add Expense Allows you to add reimbursable costs such as props, shipping fees, studio rentals, or travel. These are "pass-through" costs, meaning they are added to the final total but excluded from multipliers like niche or experience.
UGC Video The standard industry deliverable. A 15-60 second short-form video shot in vertical (9:16) format for platforms like TikTok, Reels, or Shorts. Includes ideation, filming, and native editing.
Platform Specifies where the content is intended to live (e.g., TikTok, Instagram, YouTube Shorts). While most UGC is vertical, specifying the platform helps align on safe zones and style.
Complexity Adjusts the item price based on production effort.
Simple: Basic talking head or unboxing.
Complex: Requires location changes, multiple actors, advanced transitions, or intricate storytelling.
Add Hook Variations Additional alternative openings (the first 1-3 seconds) filmed for the same video. Brands use these to A/B test creative performance in ads. This is a high-value upsell.
Resize Reformatting a video into a different aspect ratio (e.g., converting a 9:16 vertical video into a 1:1 square or 16:9 landscape) for use on different placements like Meta Feeds or YouTube.
Raw Files / Raw Footage Ownership Providing the client with all unedited source clips from your shoot (b-roll, bloopers, multiple takes). Brands often request this to edit the footage themselves.
Note: This commands a significant premium (+50% or more) as it gives the brand infinite remix potential.
Brand Niche The industry category of the client (e.g., Beauty, Tech, Finance). Higher value niches (like FinTech) generally command higher base rates due to the higher Lifetime Value (LTV) of their customers.
Creator Level Your experience tier (Beginner, Intermediate, Pro, Expert). This applies a global multiplier to your base rates, reflecting your portfolio quality and proven ROAS (Return on Ad Spend) track record.
Project Conditions Global settings that affect the entire scope of work, such as where the content will live (Organic vs Paid) and how fast it needs to be delivered.
Organic Usage Rights for the brand to post the content on their own social media feeds (e.g., their TikTok profile or Instagram Grid). This usually does not include paid ad spend backing.
Turnaround Time (TAT) The speed of delivery for the first draft.
Standard: 7 Days.
Expedited/Rush: 48 Hours to 4 Days (adds a rush fee premium).
Exclusivity (Industry) A contractual agreement preventing you from working with competitor brands for a set period. Because this limits your income potential, it commands a premium fee added to the project total.
Paid Media Rights The broad category of licensing your content for use in paid advertising campaigns. This is distinct from organic posting and is where significant creator value is generated.
Paid Ads (Dark Posting - Ads Manager) Licensing the content to be run as an ad from the Brand's handle. The content appears as "Sponsored" by the brand and does not live on your profile.
Whitelisting (Spark Ads - Boost My Post) Licensing the content to be run as an ad through Your social handle. The ad appears to come from you (leveraging your likeness and trust) but is paid for by the brand. This typically commands the highest premium.
Essential UGC Glossary
Usage Rights (Paid Media Licensing)
The legal license you grant a brand to use your content in Paid Ads (Dark Posting). This is separate from organic posting.
Why charge for this? Paid ads generate direct revenue for the brand. By granting usage rights, you are often agreeing to "Exclusivity" (not working with competitors) for that duration. You are charging for the value you provide and the opportunity cost of not working with others.
Whitelisting (Spark Ads / Partnership Ads)
Allowing a brand to run ads through your personal social handle. The ad appears to come from "Your Name" rather than "Brand Name".
Why charge for this? It leverages your likeness, your handle, and your audience's trust directly. It is invasive to your notification feed and profile. It commands a premium fee (usually significantly higher than standard usage).
Hook Variation
The first 1-3 seconds of a video. This is the most critical part for ad performance.
Strategy: Brands often buy 1 main video body + 3 different hooks (e.g., one visual hook, one problem/solution hook, one question hook) to test which opening stops the scroll best.
Perpetual Buyout
Grants the brand the right to use your content forever, on any platform, in any territory, without paying you again.
Warning: This limits your future work. If you sell a Perpetual Buyout to a skincare brand, you may be blocked from working with ANY other skincare brand in the future. It should be priced very high (often 5x-10x the base rate).
Turnaround Time (TAT)
The time it takes you to deliver the first draft after receiving the product. Standard is 7 days. Rush fees apply for anything faster.
Limitations & Disclaimer

FairUGC is an estimation tool, not a legal authority.

The rates generated are based on aggregated industry data, standard multipliers, and community benchmarks. They do not constitute financial, legal, or business advice.

Every project has unique variables that a calculator cannot fully capture:

  • Strict exclusivity clauses (e.g., "Cannot work with any beverage brand for 2 years").
  • Complex revisions policies.
  • Specific prop or location rental requirements.
  • The brand's specific budget constraints (sometimes a lower rate is worth it for a portfolio piece).

Use these figures as a confident starting point for your negotiations, not as a binding legal standard. Always read your contracts carefully and consult with a legal professional for complex deals.

Ready to master the business of creating?

Understanding pricing is just the first step. Check out our comprehensive guides on contract redlining, portfolio building, and cold outreach strategies.

Read The Guides